Marketing Plan
Marketing and Communication Plan and Budget Template
Marketing in Difficult Times
13 TIPS by ASHWIN MERCHANT
Marketing Mistakes - Avoid If You Can
Marketing Mistakes can easily cost your business a fortune in terms of money and prospects. Here is a checklist of 5 mistakes commonly made in marketing.
Marketing Mix
Marketing: Back to Basics
It happens with many print ads: great visuals, catchy headlines, but no subsequent brand-recall whatsoever.
Opportunity: When the Going Gets Tough, the Tough Get Going
While some brands react in a rather traditional approach of competing on prices, other brands are successfully turning the economic downturn into opportunities by focusing on providing additional value and creating long-lasting differentiators.
Segment Your Audience
Should You Outsource Your Marketing Organization?
Outsourcing non-core business functions such as accounting, bookkeeping, or human resources management is gaining momentum in Jordan as more and more companies are relying on professional service providers that perform these functions better and a